Why Invest in Geelong: Victoria’s Latest Property Hotspot
Geelong is booming! With a strong rise in population, massive capital growth potential, increasing demand for housing, and a 4-5% rental yield, Geelong certainly is investors’ next heaven for property investment in Victoria.
After a pause, Victoria’s Greater Geelong has once again become a property hotspot among homebuyers and interstate investors. Located only an hour from Melbourne, the coastal town is now one of the country’s next high-growth property markets—as identified by Hotspotting’s Top 10 National Best Buys report.
Hotspotting’s director Terry Ryder says:
“Regional Victoria, led by Geelong, is starting the next upward cycle, so now’s the opportune time to be buying in places like that. The sales activity figures move first, and prices react to that later. So now is a good time for people to be buying in Geelong because it’s poised for a period of price growth.”
The growth of Geelong’s property market is particularly led by millennials and Gen Z, who are looking for more affordable housing and a lower cost of living outside the capitals, particularly Melbourne. The city is also benefiting from more investments in innovation, infrastructure, public services, and more jobs. And a higher demand for housing (or other property types) is a good sign for investors.
That’s why Geelong has become a smarter alternative for investors priced out of Melbourne or those looking to diversify their portfolios.
Why Invest in the Geelong Property Market
Easier and affordable market entry
As reported by PropTrack’s latest home price index, Geelong’s median house price was $773,000 at the end of August. This is considerably lower than Melbourne’s and Sydney’s, making it an attractive option for homebuyers and investors with tighter budgets. Plus, low vacancy rates in many of Geelong’s suburbs indicate potential cash flow and yields for savvy investors, too.
Notable capital growth potential
When it comes to capital, Geelong has demonstrated consistent growth over the past few years.over the past few years. Despite the downturn in 2022, the Pyramid collapse, and the closure of the Ford plant, Victoria’s second-largest city remained resilient each time. Also, a strong uptick in buyer interest and prices—as reported by agents—Geelong is recovering and hinting at capital growth.
Strong population growth
Geelong’s population is predicted to increase by almost 50% over the next 20 years. This growth will put huge pressure on housing supply for both homeowners and renters. Due to the strong population growth and expansion of infrastructure and project approvals the city just keeps attracting property buyers.
High rental returns
Geelong’s rental market is strong. New PropTrack data reveals vacancy rates of 2% and rental yield of 4-5% in Geelong’s popular suburbs. This indicates a strong demand for rental properties. As the city continues to attract buyers and investors, you can expect increased rental demand with higher rental returns.
Infrastructure development
The Victorian Government’s 2023 Central Geelong Framework Plan includes major infrastructure projects like the Malop Street Green Spine, the Arts and Culture precinct, laneway breakthroughs, and the $294 million convention centre. These initiatives will create more local jobs, attractions, and services for the city’s rapidly growing community. For investors, this means a huge potential to earn significant returns in the long run.
Appealing lifestyle
Located on the Corio Bay foreshore, Geelong boasts an exceptional lifestyle appeal for homebuyers and investors alike. While being a developing area, the gorgeous, quiet town has maintained its countryside charm. There are several gardens, outdoor parks, food points, wineries, museums, and cultural attractions. The bayside area has been attracting residents and visitors of all ages to engage in fun activities.
Invest in Geelong with Experts’ Guidance
With the right suburb selection and market research, investors can benefit by entering Geelong’s property market in 2025, 2026, and beyond. The most popular suburbs to invest in Geelong are Geelong West, Lara, Belmont, Corio, and Hamlyn Heights, to name a few.
At Property Buyers Australia, you can connect with an active community of investors that can help uncover hidden risks and opportunities. You’ll connect with licensed real estate specialists who can guide your strategy when planning to invest in Geelong.
